When was the last time you scrolled through social media? If you are like the 3.6 billion people worldwide who currently use it, chances are it was earlier today. Since Facebook was launched in 2004, social media has changed the world, and while it was once a way to connect with friends, it is now an essential marketing tool for every kind of business.
The use of social media is on the rise and with over half of the world’s population on some form of it, incorporating its use in your digital marketing strategy in 2021 is essential. Recent studies have shown that 37% of customers purchase new beauty products or treatments following an advert or post on social media.
How social media can impact your business
Ensuring your clinic is actively using social media can have a significant positive impact on your company’s success. The average person is present on eight social media accounts, so utilizing these channels to promote your brand can place you in front of a relevant audience and help drive more traffic towards your services.
Of course, social media can give you several additional benefits, including:
Create closer connections
Social media is about being just that, social. No matter whether it is Facebook, Twitter, or Instagram, you can engage directly with your followers in ways that no other marketing method allows. This helps you to build stronger connections with your customers, making them more likely to become repeat consumers. The most recommended social media for clinics is Instagram, where you will most likely find your target audience.
Social media can also help to add credibility to your brand or clinic. Customers are increasingly using these platforms to review a business before utilizing their services or purchasing their products. The average customer now expects a company to have 40 independent reviews before they begin to trust them.
A well-kept and updated Instagram account and a large number of followers can also have a positive effect on the way the audience perceives you.
Enjoy in-depth analytics
One of the biggest impacts that social media can have on businesses is giving them in-depth analytics in real-time. This instant feedback allows you to see exactly how your campaigns are performing, allowing you to tweak them as needed depending on customer feedback.
Traditional marketing can be an expensive process, but social media can be completely free – although with competition for a position on followers timelines increasing, social media advertising is on the rise. Despite this, it remains one of the most cost-effective marketing methods available.
There can be no denying that social media can transform a business. From helping to increase your reach, boosting sales, increasing customer engagement, and driving brand awareness, it can positively impact every area of your brand. So, no matter whether you are a cosmetician or a clinic or a spa owner, incorporating its use into your 2021 marketing strategy can take your business to the next level.
3 tips that can help you promote your clinic
Social media is constantly updated, and from time to time there are new trends that every business owner in general, and especially those who promote their business on social media, must know:
You must have noticed that the stories have taken over the network. You can see them on both Instagram and Facebook and sometimes they seem to be much more popular than the feed posts. Try to upload as many stories as possible to your account, in which you share less-formal moments of the business and convey targeted messages. This will open you a channel for direct contact with customers and potential customers, especially if you use the various features like the questions and answers and the polls. Just do not forget, the story disappears after 24 hours!
A very effective way to gain new followers and increase awareness of your business among your target audience is to use hashtags. For each post that you upload, add a list of about 5-7 relevant hashtags (make sure these hashtags have a lot of followers). In addition, encourage your clients to upload to their accounts photos or videos while visiting your clinic and ask them to tag your clinic so that their followers will also know you.
A trend that has become very popular in recent years is the recruitment of influencers to spread the brand. No, this really does not have to be Kylie Jenner, in fact, an influencer can be a local social media anchor who has a lot of followers who meet the definition of your target audience. If for example you own a clinic in Manhattan, you can find an influencer from your area whose followers are mainly women who are interested in the field of aesthetics and offer her cooperation, like provide her with free treatments in exchange for her promoting you on her social media accounts.
Live video streaming
If you want to increase your audience and improve your visibility these days, you should think about using live video streaming. You may be surprised to find that live videos are more engaging and can keep hold of the viewers' attention for a lot longer than any other media type. Videos are also very easy to share, so the video you upload can quickly go viral and reach more and more people from your target audience without you having to spend money on promotion. Live videos can include live events like webinars and conferences, moments behind the scenes, training sessions, and even more interactive videos like Q&A sessions where you can create direct communication with your audience.
If you do all this and more, you can easily create a very attractive social media channel that will grab your audience's attention and will help you to increase awareness and reach a new audience. Another thing you can do is to follow other accounts in your domain to get inspiration from them. We invite you to follow us on social media – Instagram, Facebook, and LinkedIn.